A few months ago our youngest daughter attended a selling course
for her new career in the financial world. She brought home a signed book
from the famous selling instructor, Ron Willingham. This man has
courses all over the world in 80 countries with over 2 million
graduates and is well known author of several selling books.
The book I just read was “The Inner Game of Selling”
So what does he say about selling:
“It’s not convincing and persuading by closing techniques, but
“selling is a process of identifying and satisfying peoples wants or needs.”
“And it’s creating extra value for them above the price they pay you for it.”
Sound familiar, I think I have heard it a thousand times as Andy Horner would
say at rallies: “They get you with their jewelry” or “we do what we say we will
do” or “it’s not about the jewelry or the money" or it’s “the Premier Difference”,
or “it’s about making people feel special”.
Put the Premier Difference in your own words and you have created extra value
for your prospects or customers.
So come out and tell them what that extra value is.
Premier has always taught us the right way to sell: identify peoples wants and
needs and show them you can meet those needs.
But that’s the easy part.
The second and harder part of selling is: what does our
inner self tell us what we are worth? What we are capable of doing? What can
we achieve? Are we worthy to receive blessings from this world and to what
extent? From 1 to 10, ten being the highest of our expectation of ourselves,
how would we rank the possibilities of ourselves?
What is the subconscious part of us, the “I AM”,
saying we can achieve or obtain?
So the level of our possibility thinking is proportional to the actual reality we
create in our lives. So if something deep inside tells us we are afraid or is
uncomfortable, we shy away from it or “we change our behavior” back to
match what we subconsciously think is real for us or back to our comfort
level. If we learn and practice to think differently then we will change
what we’ve been receiving! But we have to stop and talk to ourselves into a
higher level of positive thinking to overcome our old way of thinking!
Let’s do it together !!
More to come on this important subject !!
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